By neha.pujari , 19 January 2026

External facing

Allowed
Employing AI for real-time disease surveillance and outbreak detection.
Category
Disease surveillance
Guidance Reference
Safeguard WHO data, Be alert to cybersecurity threats
Not Allowed
Using AI to track individuals without their consent.
Use Case Number
UC38
Explanation
AI can help identify and respond to outbreaks quickly, but tracking individuals without consent violates privacy.
By neha.pujari , 19 January 2026

External facing

Allowed
Using AI-powered virtual assistants like S.A.R.A.H. to provide health information to the public.
Category
Health information access
Guidance Reference
Ensuring transparency in AI use, Practice ethical AI use
Not Allowed
Using AI to provide medical advice without proper verification by healthcare professionals.
Use Case Number
UC37
Explanation
AI can help disseminate accurate health information, but medical advice should always be verified by professionals.
By neha.pujari , 19 January 2026

External facing

Allowed
Implementing AI to enhance website functionality, such as personalized content recommendations or chatbots for visitor support.
Category
Website
Guidance Reference
Ensuring transparency in AI use, Follow the WHO Code of Ethics and Professional Conduct
Not Allowed
Using AI to track or analyze visitor behavior without their consent.
Use Case Number
UC36
Explanation
AI can improve user experience, but tracking without consent violates privacy policies.
By neha.pujari , 19 January 2026

External facing

Allowed
Using AI to design and optimize public health campaigns based on data analysis.
Category
Public health campaigns
Guidance Reference
Ensuring transparency in AI use, Practice ethical AI use. See advice on photos and videos.
Not Allowed
Using AI to target individuals without their consent.
Use Case Number
UC35
Explanation
AI can help create effective campaigns, but targeting individuals without consent violates privacy.
By neha.pujari , 19 January 2026

External facing

Allowed
A vendor commissioned to develop a campaign on behalf of WHO, uses AI tools for writing assistance, data collection, analysis, or figure generation, with full disclosure and a statement included in the product specifying the purpose of AI use.
Category
Public health campaigns
Guidance Reference
Ensuring transparency in AI use, Practice ethical AI use, Ensure appropriate content and media attribution
Not Allowed
A vendor commissioned to develop a campaign on behalf of WHO, uses AI tools without disclosing their use or including a statement in the product.
Use Case Number
UC34
Explanation
AI can enhance the development of campaigns, but transparency and disclosure are essential to maintain trust and ethical standards.
By neha.pujari , 19 January 2026

External facing

Allowed
Utilizing AI tools for creating animations/avatars and instructional videos.
Category
Video creation
Guidance Reference
Check carefully for accuracy and potential bias. Ensure responsible use of AI-generated voice, images and videos, Practice ethical AI use and label content created by AI.
Not Allowed
AI should not be used internally OR externally to create or alter realistic images or videos of people, places or situations.
Use Case Number
UC33
Explanation
AI can make information more engaging, but deepfakes can cause reputational harm and ethical concerns.
By neha.pujari , 19 January 2026

External facing

Allowed
Utilizing AI to generate scripts, or support video production, including subtitles, transcripts, storyboards, sound effects, music, voice-over, graphic effects, animations or avatars.
Category
Video creation
Guidance Reference
Check carefully for accuracy and potential bias. Ensure responsible use of AI-generated voice, images and videos, Practice ethical AI use and label content created by AI.
Not Allowed
AI should not be used internally OR externally to create or alter realistic images or videos of people, places or situations.
Use Case Number
UC32
Explanation
AI can help communicate key messages effectively, but deepfakes can cause reputational harm and ethical issues.
By neha.pujari , 19 January 2026

External facing

Allowed
Using AI to manage vendor engagements and automate procurement processes.
Category
Vendor engagements
Guidance Reference
AI can streamline procurement and vendor management, but contract negotiations often require human judgment and understanding of nuances.
Not Allowed
Using AI to manage vendor engagements and automate procurement processes.
Use Case Number
UC030
Explanation
Using AI to negotiate contracts without human oversight.
By neha.pujari , 19 January 2026

External facing

Allowed
Using AI-powered translation tools under an Enterprise Agreement for external purposes with review and approval by WHO Language Translation team, such as Governing Bodies Documents, official WHO communications, and Publications.
Category
Translation
Guidance Reference
Cross-check the output, Practice ethical AI use
Not Allowed
Using AI-powered translation tools under an Enterprise Agreement for external purposes without review and approval by WHO Language Translation team, such as Governing Bodies Documents, official WHO communications, and Publications
Use Case Number
UC029
Explanation
AI translations facilitate communication, but it is important to minimizing risks associated with miscommunication, legal issues, and reputational damage. Refer to the WHO Translation Policy in the eManual (I.3.3 and VIII.2.12).
By neha.pujari , 19 January 2026

External facing

Allowed
Employing AI-powered chatbots for support queries.
Category
Support
Guidance Reference
Ensuring transparency in AI use, Follow the WHO Code of Ethics and Professional Conduct
Not Allowed
Using AI to impersonate human representatives without disclosure.
Use Case Number
UC028
Explanation
Chatbots improve response times and efficiency, but impersonation without disclosure is misleading.